Monday, February 18, 2013
Just A Social Networking Site
Since its addition in 2004, Facebook has dominated much of internet user's activity with 50% of users logging inside their account each day. What started as a social networking site is becoming much more than a way to communicate with family and friends. With the recent story that Facebook is going to hold a summit for the UK digital industry, It are likely to be interesting to see how the company is going to develop and how this will impact UK brands digital strategy.
Facebook is inviting UK agencies to debate and identify what brands want from its social media marketing companies6 platform. Right now adverts are placed according to user's profiles and interests but Facebook is looking to develop this and asking agencies for their input in this matter. Facebook is a social networking site so interacting with potential users must play a major part in these social media marketing companies6 developments rather than the standard adverts that are being posted at the moment.
Some brands have already commenced to alter how they use the social networking site to advertise. Asos and Heineken have both recently announced them to be launching Facebook stores. Consumers must be able to purchase products via the brands Facebook page. Heineken has also revealed that they want customers to participate in what is being sold on their Facebook store. Facebook refers the largest amount of traffic to Asos and they have identified how important it is to reassure their customers. Social media gives companies this chance more so than their own website and other digital strategies.
Bacardi UK has also more common the social networks internet Professional Copywriter, Glenn Fisher Shares More Than 20 Copywriting Techniques Proven To Increase Conversion And Make More Sales. Includes Bonus Material Such As Exclusive Videos And The Opportunity To Work With Glenn To Improve An Existing Promotion. Write Better Copy: How To Improve Your Copywriting And Make More Sales domination. A source from the company has suggested that they intend to improve their Facebook spend to 90% of its digital spend. They have observed a drop in visitors to their site and it seems, Explanation, Moving lots of their online budget to Facebook is a shrewd move.
These companies have recognised the power of Facebook with its estimated 600 million active users and reinforces that social media should feature highly in advertising strategies. If this trend continues Facebook users' will never need to log out of their accounts and the company will be one step closer to internet domination